Definition Group is a family of interconnected communications consultancies

We define – and align – brilliant brands

The best brands are those that deliver consistent messages in everything they say and do.

In a world awash with hyperbole, disconnect and information overload, we deliver brand strategies and experiences that are original, authentic, consistent and true. 

Definition Group

Compelling and engaging

From researching and defining market opportunities to creating brand strategies, enhancing customer and colleague experiences, creating content, boosting reputation and supporting growth, we work closely together – and with you –  to understand and improve your business. Bringing in the right skills and people when you need them, alongside your dedicated delivery team.

Definition Group

Seven brands and growing

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Already ranked as one of the fastest growing brand alignment groups in the country, our aim is to continually evolve through organic growth and further acquisitions. Keeping our clients at the heart of our growth plan and listening to what they need is key to the decisions we make. 

And all acquisition opportunities are assessed against the same, rigorous financial, reputational and cultural fit criteria that’s proved so successful to date. 


The consultancies in Definition Group have won over 400 awards for their creative work, their innovative people strategies and their impressive business growth. 

Ability to deliver campaigns across UK, Europe, USA, APAC and Africa.


Our clients

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Our values

Our values are not just words on a page. They inform the way we engage with clients, colleagues and the communities in which we work. Individually and collectively, we endeavour to live those values in all that we do.

Think Differently

Advise Wisely

Deliver Consistently

Support Positively