Definition Group is a family of interconnected communications consultancies

Creating relationships where everyone benefits

We believe the most powerful communications are those that build true connections with people and what they hold dear.

In a world awash with hyperbole, misinformation, automation and the faceless corporation, we champion communication that is personal, empathetic and true.

True connections create stronger relationships and greater, shared value over time. This is true of the way we connect internally among colleagues, with our clients, as well as the way we help our clients connect with their own audiences.

Definition Group

Compelling and engaging

From building brands and brand strategies to managing corporate reputations, driving internal and external engagement and supporting growth, we help organisations achieve their objectives.

In a world that often seems close to information overload, the ability to cut through with messaging that is compelling and engaging is an essential tool of a successful organisation.

Definition Group

Six brands and growing

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Already ranked within the Top 3 B2B consultancies in the country (PR Week 2021), our aim is to continue developing the Group through organic growth and further acquisitions. Future acquisition opportunities will be assessed against the rigorous financial, reputational, operational and cultural-fit criteria we have established which have proved so successful to date.

As the communication requirements of organisations become ever more complex, our range of services will continually evolve to meet those needs.


The consultancies in Definition Group have won over 400 awards for their creative work, their innovative people strategies and their impressive business growth. 

Ability to deliver campaigns across UK, Europe, USA, APAC and Africa.


Our clients

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Our values

Our values are not just words on a page. They inform the way we engage with clients, colleagues and the communities in which we work. Individually and collectively, we endeavour to live those values in all that we do.

Think Differently

Advise Wisely

Deliver Consistently

Support Positively