92% of companies indicate a need to change communications priorities in the wake of the COVID-19 pandemic.
A Unified Voice - Definition Group
Under the crisis spotlight, business purpose, integrity and ethics have become the drivers of brand trust, loyalty, respect and, critically, corporate value.
Louise Vaughan, Chief Client Officer, Definition Group
Effective brands are based on truth: they stand for something. At their effective best, they resonate with their audiences on an emotional as well as a practical level.
Fiona Corey, Managing Director, Redhouse
Increased leadership visibility (through the PC and tablet) has brought a genuine authenticity to corporate communications, raising engagement. It has also accelerated that all-important union between internal and external communications.
Andy Holt, Managing Director, W&P