News

Definition Group announces single brand

Definition Group set to integrate eight brands to support growth.

Definition Group appoints AI strategist to lead GenAI integration across multiple agencies

Definition Group has appointed Luke Budka to develop and lead the group’s generative AI strategy.

Generative AI at Definition: our promise to you

GenAI has changed everything in a few short months. So it’s high time we shared what we think about it, what we’re doing about it, and what it all means for you.

Exec profiling on social media: the essential guide

Social media platforms such as LinkedIn, Twitter and Instagram are critical to personal branding. They offer the perfect means to showcase your unique qualities, skills, and values to a global audience. Simply put, if you don’t have an online presence, you risk losing market share to company leaders who do.

The top manufacturing publications in the UK and how to work with them

The manufacturing industry, just like any other sector, has been going through a digital transformation frenzy in recent years. New and innovative solutions like the Internet of Things (IoT), predictive maintenance, renewable energy, robotics and automation, and ERP innovation significantly impact the sector.With that in mind, here’s our rundown of the UK’s top manufacturing publications, how you can work with them, and a list of journalists you should follow.

Top five customer pain points – and how to tackle them

The pain we experience on a personal level can be eased, resolved, and often destroyed all together. It’s a similar story with customer pain points faced by businesses. There is an answer – and it involves following five very clearly defined steps.

How to contact journalists (and sell them your story)

The high-level summary is that getting journalists interested is all about the story. And if that sounds obvious in theory, the reality of doing so is a bit more complicated. Here’s what you should do.

What is brand tracking?

Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time. As a top UK brand strategy agency, we do brand tracking differently, covering both the standard brand tracking metrics, and measuring each stage of the customer journey to ensure alignment throughout.

Newer

Contact