Definition Group asked 2,000 consumers about their understanding of key financial terms, and then tested what they really understood.
According to Collins Dictionary, the 2022 word of the year wasn’t Goblin mode (that’s officially two words), gaslighting, war or woman. It is in fact ‘permacrisis’ – which is “an extended period of instability and insecurity”.
Twenty-eight million people (and counting) have watched the original video by Dollar Shave Club, but this is not about that video. This is another of their greats. We think it deserves its own recognition.
A recruitment team unknowingly recommended ChatGPT for a job interview after the AI was used to complete an application task.
Social media marketing accounts for a respectable slice of total business spending. Our survey of 500 B2B CMOs and marketing managers found that businesses allocate on average 36% of their revenue toward marketing activities. Of that, 39% is allocated specifically to social media marketing activity.
If you’re reading International Accounting Bulleting, you’re probably a numbers person. I’m not; I’m a writer. Rishi Sunak would be disappointed to learn that I dropped maths as soon as humanly possible. Yet now, as a grown up, I find myself wishing I’d hadn’t tuned it out at school.
The i, launched in 2010, is the youngest national newspaper. It has digital and print editions, with the business and money section at the heart of the publication. The Definition media relations team recently heard from Jessie Hewitson, the money and business editor, on how best to pitch and what stories she and her team are looking for.
Dealing with journalists often fills people with some measure of apprehension. You may frequently hear remarks like “You cannot trust a journalist”, or “stories are distorted”, or “people are misquoted”. In some cases, this happens, but by and large it isn’t the norm. Most journalists are trying to do a decent job, and if you understand what they are trying to do and how they go about it, you stand a much better chance of avoiding the pitfalls.