Brick by brick: the story of LEGO’s incredible rebuild

The year is 1990. Every person on Earth owns 80 LEGO bricks. LEGO has taken over the world. Just a few years later, the company is reporting a loss of $130 million and rumours of bankruptcy are circulating. How could such an enormous and well-loved company tank so quickly? And how did they rebuild into something even bigger and better than before. The answer is simpler than you think.