GenAI has changed everything in a few short months. So it’s high time we shared what we think about it, what we’re doing about it, and what it all means for you.
Giant leap, baby steps
We’ve already made some big changes. Like training our people in things like prompting, development and machine learning. We’re even building our own genAI technology.
As a result, genAI is already changing, and improving, the work we do.
But we know the world is (rightly) worried about things like data privacy and copyright infringement, so we’ve set specific boundaries and updated our policies to guide the way we all work.
Our guidelines and commitment
Here’s an insight into our approach.
We’re all about quality, and the way we use genAI is no different. Our dedicated team is continuously experimenting with, learning, and integrating best-in-class technology to ensure first-class service.
If our clients don’t trust us, we don’t have a business. So, our guidelines prohibit entering any client data (text, image, audio, or video) that’s not already visible to the public into any genAI software. That way we know it can’t be used to train the foundation models powering the likes of ChatGPT and Bard.
Innovation with integrity
Whilst genAI is being integrated into our workflows, including ideation and brainstorming, we’re not currently using it to produce work we deliver to clients. This decision aligns with our focus on integrity, transparency, and adherence to ethical practices.
Join the journey
GenAI is the next frontier of marketing technology. It can be a powerful ally for businesses, agencies, and creators alike. Our genAI division is already working with our clients to explore all of its possibilities.
We’re not just adapting to the future – we’re actively shaping it. If you’d like to be part of the conversation, let us know and we’ll help figure out what genAI can do for you.