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Definition Group
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How do B2B companies get EAT right?

Google (and human beings for that matter) is keen on EAT: expertise, authority and trust.Why? Because searchers are keen on EAT. If they know they’re dealing with an expert, the authority on a subject, then they’re more likely to be satisfied. And Google likes satisfied users. They keep coming back.

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  • About us
  • Group members
  • Services
    • Define & Align
    • The Brand Protector
    • Consumer Duty
  • Our sectors
  • Our team
  • Join us
  • News
  • Contact

Definition Group

We’re an award-winning family of brand strategy, experience and communications consultancies that define and align brilliant brands.

Contact

Get in touch using our form or email us at connect@definition-group.com

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+44 (0)203 921 0864

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London

2 Stephen Street, London, W1T 1AN

+44 (0)203 921 0864

London (OTM)

9 Noel St, London, W1F 8GQ

Leeds

1 Park Row, Leeds, LS1 5HN

+44 (0)113 819 7345

Manchester

Brunel House, 56 Princess St, Manchester, M1 6HS

+44 (0)800 334 5425

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