Is this Lyft video a short story pretending to be a commercial, or a commercial pretending to be a short story?
British Columbia. Just Georgia Astle and her bike. Exploring terrain that pushes her freeriding skills. Epic.
Here’s how the video gets our blood pumping:
It’s inspiring: Georgia Astle is no ninny. From the get-go she’s awesomely solo in the wild. We bet everyone who watches this wants to jump on their bike.
It flows: from the opening until the end. So well done. Lovely music, scenic shoots cut to the beat, and then a match frame sequence of her bike coming off the truck. If there’s one thing blows our hair back, it’s a match cut.
It transports us: not only to another place, but to another pace. It’s the great outdoors in all its glory, and the pace is slowwwwed riiiight dowwwwn so that we have the time to really see, to appreciate. We’re talking about extreme slow motion shots. Tyres skid and dirt is kicked up at over 120 frames per second.
It shifts perspective: Talk about a case study for the use of drones! Aerial shots offer a perspective that you just can’t get from the ground. It’s also about flipping focus: like how the million to-do lists fly out the window when you’re in the zone.
There’s zero hype: Yes, she’s fast but she isn’t furious. No commentators. No dialogue. No percussion and trumpets. Just her story, quietly told. With spaces between. Slow enough to take it all in. Which we like.
We’re so pleased there’s a film like this to celebrate someone like Georgia. Hats off to Scott Secco the producer, director, cinematographer and editor. Nicely done.