News

Our best testimonial videos

We do a fair bit of testimonial video production here at TopLine Film. And while we’re pretty proud of our own work, we are always looking to improve. So we spend literally* all our down time scouring the web for testimonial videos, glued to our screens watching them, and arranging meetings in which we debate and critique them for hours until we all agree. This process has equipped us beautifully to create this definitive** and comprehensive*** list of the best testimonials that have every been made.

Brand Vista and Schwa join Definition Group

Definition Group is delighted to announce its acquisitions of brand strategy and experience consultancy Brand Vista; and Schwa, a leading specialist in tone of voice. The two deals mark the completion of five acquisitions in eighteen months for Definition Group, bringing the group’s revenue to £10m and adding a Manchester office to its bases in Leeds and London.

Don’t fall for cheap “branding”

Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out!

Definition ranked in UK Agency Report

Definition Group has ranked sixth among agency networks in the 2022 B2B Marketing UK Agencies Benchmarking Report. The annual report serves as a definitive guide to the UK’s marketing agency landscape with its overview of the current market environment and its league tables.

Journo Intel: The Times Higher Education’s Chris Havergal on student loans, tuition fees, and the “big picture” in higher education

Chris Havergal has been News Editor at The Times Higher Education since February 2017 and previously worked as a reporter covering the education sector. His main focuses are teaching and international trends – among others. The Definition Media Relations team attended a webinar in which Chris discussed changes to the university system in England, the financial challenges faced by the government and what makes for great education journalism.

Our 14 best event videos

Event video production is a curious beast: your event video needs to have a clear cinematic perspective and it needs to have a high production value, despite the inconvenient intrusions of real life. Because event videos, more than regular corporate videos, are shaped and defined by how people behave. Your ‘raw materials’ depend entirely on what happens on a specific day and date, and what people say: you don’t get any do-overs or second chances.

The top maritime publications in the UK (and how to work with them)

As a maritime PR agency, we work closely with the media that maritime professionals love to read and follow. We’ve learnt a lot about what the UK’s top maritime and shipping publications are looking for, how best to pitch to them and how to ensure they engage with our clients.

An interview with Definition’s Head of People & Culture

Six months after stepping up into the role of Head of People and Culture at Definition, Rebecca Jackson shares her views on the people challenges affecting our industry.

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