“It’s got messy and there’s too much on there.”“We’re getting a new CMS, so we might as well refresh the copy.”“It’s a bit out of date.”We’ve rewritten websites for all sorts of reasons. But it usually comes down to one big one: the tone of voice is missing.
People who watch videos on ecommerce sites are almost twice as likely to buy. They’ll also trust your brand more, spend more time in your online store. But what makes for a good ecommerce video?
We love working with our clients’ subject matter experts.Our engineers and PR experts talk to our clients’ engineers and subject matter experts and disseminate their insights to the media in the form of press releases, web stories, and social media posts, to help educate and influence target audiences.
Marketing, writing about, and promoting fintechs is about balance. To convey the benefits of these fantastically complex and innovative products correctly (things that promise to change the game, upset the applecart, or otherwise verb the noun) you have to render them in simple terms. You need to highlight why your fintech is meaningfully different from a conventional provider such as a high street bank – and explain why it should be trusted as much as these conventional providers.
The head or the heart? How are we making decisions nowadays?
Last night Definition Group scooped the award for B2B Agency of the Year at the PR Moment Awards in Manchester.
It’s been a week of celebration here at Definition Group, after we were ranked 5th in PR Week’s listing of the UK’s top B2B agencies (up from 9th in 2021), 69th in the Top 150 Agency list (up from 91st in 2021).
A video audit does not need to be a one of those miserable tasks that you push to the bottom of your list, after ‘clean the curtains’ and ‘reconcile your bank account’. Yes, they can be extremely complicated and time consuming, leaving you with endless data that you simply cannot make sense of.