News

Definition named B2B Agency of the Year

Last night Definition Group scooped the award for B2B Agency of the Year at the PR Moment Awards in Manchester.

Definition Group ranked among PR Week’s top agencies

It’s been a week of celebration here at Definition Group, after we were ranked 5th in PR Week’s listing of the UK’s top B2B agencies (up from 9th in 2021) , 69th in the Top 150 Agency list (up from 91st in 2021).

A comprehensive guide to video audits

A video audit does not need to be a one of those miserable tasks that you push to the bottom of your list, after ‘clean the curtains’ and ‘reconcile your bank account’. Yes, they can be extremely complicated and time consuming, leaving you with endless data that you simply cannot make sense of.

Our best testimonial videos

We do a fair bit of testimonial video production here at TopLine Film. And while we’re pretty proud of our own work, we are always looking to improve. So we spend literally* all our down time scouring the web for testimonial videos, glued to our screens watching them, and arranging meetings in which we debate and critique them for hours until we all agree. This process has equipped us beautifully to create this definitive** and comprehensive*** list of the best testimonials that have every been made.

Brand Vista and Schwa join Definition Group

Definition Group is delighted to announce its acquisitions of brand strategy and experience consultancy Brand Vista; and Schwa, a leading specialist in tone of voice. The two deals mark the completion of five acquisitions in eighteen months for Definition Group, bringing the group’s revenue to £10m and adding a Manchester office to its bases in Leeds and London.

Don’t fall for cheap “branding”

Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out!

Definition ranked in UK Agency Report

Definition Group has ranked sixth among agency networks in the 2022 B2B Marketing UK Agencies Benchmarking Report. The annual report serves as a definitive guide to the UK’s marketing agency landscape with its overview of the current market environment and its league tables.

Journo Intel: The Times Higher Education’s Chris Havergal on student loans, tuition fees, and the “big picture” in higher education

Chris Havergal has been News Editor at The Times Higher Education since February 2017 and previously worked as a reporter covering the education sector. His main focuses are teaching and international trends – among others. The Definition Media Relations team attended a webinar in which Chris discussed changes to the university system in England, the financial challenges faced by the government and what makes for great education journalism.

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