Our media relations team had the opportunity to listen to Sarah Green, senior producer and news reader at BBC Radio 5 Live, share tips and tricks for getting guests on the show.
Late, great golfer Arnold Palmer said, “Golf is deceptively simple and endlessly complicated.” In other words, everything golf is difficult-difficult-lemon-difficult. But it doesn’t always have to be this way; a discovery we are compelled to share. So we made a video.
The middle ground is always the hardest to be in, especially in hard times, and events have not escaped that reality this year.
The purpose debate rages on. At the beginning of the year, Terry Smith, the founder and Chief Exec of Fundsmith Equity, heaped criticism on famously purpose-led Unilever. “A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot.” For Smith, Unilever’s recent poor returns were the fault of a leadership team “obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business.”
Rachel Millard has spent the last two years as an Energy Correspondent at The Telegraph. Recently, our media relations team caught up with Rachel and listened to her explain what the Telegraph’s journalists – and its readers – are looking for in an energy-related story.
Professionalism, confidence, and trust: it’s what you deserve, according to The Watch Standard. Then they take 35 seconds to lay out how their service works – and we’re happy to give them the time.
Digital PR campaigns can be time-consuming and labour-intensive, but they can also yield great results. However, with the size of content generated worldwide rapidly exceeding 200 zettabytes (that is, one sextillion or 1,000,000,000,000,000,000,000 bytes), it is becoming more difficult to create content that stands out from the rest of the crowd.
London, Leeds, Manchester, 01 September 2022: Former MD and co-founder at Definition Agency Louise Vaughan is being promoted to chief client officer at Definition Group, and former director of client relations Katy Bloomfield is taking over as Definition Agency’s managing director.