You could argue that the quality of the client-agency relationship is the single biggest predictor of success. Get it right and you’ll enjoy fame, leads, customers and awards. Get it wrong, and you’ll waste heaps of money, miss incredible opportunities and probably end up hating your job.
Our media relations team recently attended a webinar with Murad Ahmed, technology news editor at the Financial Times. Murad has been at the FT since 2014 and has held a variety of positions in that time. In this Journo Intel entry, he reveals the best ways to pitch the FT, what the team are looking for and, importantly, what they are not.
I stayed in one of those funky Japanese style, piled high with tech and grooviness hotels in London a couple of weeks ago. Tiny room, ‘brilliantly designed’. So it said.
Google (and human beings for that matter) is keen on EAT: expertise, authority and trust.Why? Because searchers are keen on EAT. If they know they’re dealing with an expert, the authority on a subject, then they’re more likely to be satisfied. And Google likes satisfied users. They keep coming back.
Once upon a time I attended a Brand Tracking debrief delivered to one of our clients by a well known international research agency. I was there to see how the ‘brand was doing’. We had sat through 4 hours and nearly 200 slides. As we left, our client tapped me on the shoulder and said ‘tell me Gary, are we doing well or badly?’. The truth was, I couldn’t help. The sandwiches were good though.
Social media is a cost-effective, relatable way to generate leads, engage with customers, provide customer service, and build brand advocacy. Establishing and growing an audience and developing an authentic, respected online presence all comes down to creating great B2B social media content.
New multidisciplinary crisis communications division launched to help businesses manage growing risks.
For me, research needs to be actionable. It needs to tackle a business problem head on and be used to help in a very real way. I want our clients, whether it’s the CEO or the insight team, to be able to pick up a Brand Vista debrief and know exactly what that means in a very practical way for the business. I want it to lead to action! 5 years ago I left IPOS MORI and research agency life behind. Research in a strategic consultancy, whilst in no way less robust, is infinitely more strategic (funnily enough…). Our research needs to hit straight to the root of the problem and directly feeds into our client’s decision making – because of this it’s often required to answer some tricky questions. Tricky questions can often mean tricky research!