This week we are reviewing old videos that make us smile and we are still taking inspiration from KMART’s Ship My Pants commercial from almost a decade ago.
LinkedIn is the business social network, and while more mainstream social networks like Instagram have gained a strong footing among businesses, there’s no doubt that LinkedIn still reigns supreme.
As the senior energy correspondent at the Financial Times, Tom Wilson is an ideal person to talk to if you’re involved in climate or energy PR. His global experience and contacts within the paper make him a fount of knowledge, and our media relations team recently got the latest from him on writing about energy, his colleagues, and what makes the perfect pitch.
Google (and human beings for that matter) is keen on EAT: expertise, authority and trust.Why? Because searchers are keen on EAT. If they know they’re dealing with an expert, the authority on a subject, then they’re more likely to be satisfied. And Google likes satisfied users.
Rosemary Ikpeme, the creator and founder of MYnd Map, tells us more about herself and the MYnd Map mission.
"A name pronounced is the recognition of the individual to whom it belongs. He who can pronounce my name aright, he can call me, and is entitled to my love and service."Henry David Thoreau.
The Lionesses brought football home for the first time in 56 years, with some of the most genuine emotion sports has seen, and in front of a global audience. Their gripping victory has changed the course for women’s sports – and broadcast – forever.
Part of what makes our approach to finance, business and fintech PR effective, is matching each story with the right journalist and publication. To that end, our media relations team leaped at the opportunity to hear directly from the editor-in-chief of Bonhill Group, Julian Marr, about the publications under his supervision.