Event video production is a curious beast: your event video needs to have a clear cinematic perspective and it needs to have a high production value, despite the inconvenient intrusions of real life.
Back in September Bumpa and Gigi came to stay as my parents were off partying at something called a wedding, so it was up to them to keep me occupied, stimulated and generally busy, or at least that’s what I think Mum said.
Brand strategy agency Brand Vista, and language and behavioural science specialist Schwa will work with the global world records entity to further enhance its brand voice and optimise its customer journeys. The specialist agencies signed a multi-year deal with the global brand.
The humble website is more important than ever. This is because, where the public face of your company is concerned, it’s basically the centre of the universe: it’s your shop window, it’s the thing you’re pointing to on social networks, and it’s a Gatling gun in your business development arsenal.
Internal linking is an important aspect of search engine optimisation (SEO) because it helps search engines understand the structure and hierarchy of your website. By creating links between your pages, you’re effectively creating a roadmap for search engines to follow as they crawl and index.
We love a podcast here at Definition and we’re not alone – RAJAR found 19% of adults (10.5m) listen to podcasts every week (for a total of 69m hours!). But B2B podcasts can be a little harder to find. So, here’s our roundup of the best out there, that cover a range of B2B topics, including work life, entrepreneurship, marketing and more.
You could argue that the quality of the client-agency relationship is the single biggest predictor of success. Get it right and you’ll enjoy fame, leads, customers and awards. Get it wrong, and you’ll waste heaps of money, miss incredible opportunities and probably end up hating your job.
Our media relations team recently attended a webinar with Murad Ahmed, technology news editor at the Financial Times. Murad has been at the FT since 2014 and has held a variety of positions in that time. In this Journo Intel entry, he reveals the best ways to pitch the FT, what the team are looking for and, importantly, what they are not.