Rachel Millard has spent the last two years as an Energy Correspondent at The Telegraph. Recently, our media relations team caught up with Rachel and listened to her explain what the Telegraph’s journalists – and its readers – are looking for in an energy-related story.
Professionalism, confidence, and trust: it’s what you deserve, according to The Watch Standard. Then they take 35 seconds to lay out how their service works – and we’re happy to give them the time.
Digital PR campaigns can be time-consuming and labour-intensive, but they can also yield great results. However, with the size of content generated worldwide rapidly exceeding 200 zettabytes (that is, one sextillion or 1,000,000,000,000,000,000,000 bytes), it is becoming more difficult to create content that stands out from the rest of the crowd.
London, Leeds, Manchester, 01 September 2022: Former MD and co-founder at Definition Agency Louise Vaughan is being promoted to chief client officer at Definition Group, and former director of client relations Katy Bloomfield is taking over as Definition Agency’s managing director.
It looks like you’re paying for a video, but you’re not. You’re actually paying for something people will watch. Video is a no-brainer in any marketing strategy. But, with 86% of marketing pros wielding it as a tool in their campaigns, the market is getting saturated. Thick and fast
To be fair, being a writer rarely tests my maths skills. And I don’t need to call on chemistry very often. But even the stuff you’d think I’d find useful, like grammar, I’ve basically had to relearn on the job.
Tiger Woods once said, “winning solves everything”. And we have a LOT to solve. So when our in-house SEO nerd told us we should write a blog post about video marketing statistics so that we could rank on Google for the term “video marketing statistics” it was game ON.
I’m Sarah, Schwa’s newest writer. I’ve been the wordsmith for museums, art galleries, pension funds, architects and a massive inflatable alien. I’ve also been the head of PR for a major global law firm. You didn’t expect those sentences together, did you?