We’ve made over 50 fintech videos. Here’s what we’ve learned.

Marketing, writing about, and promoting fintechs is about balance. To convey the benefits of these fantastically complex and innovative products correctly (things that promise to change the game, upset the applecart, or otherwise verb the noun) you have to render them in simple terms. You need to highlight why your fintech is meaningfully different from a conventional provider such as a high street bank – and explain why it should be trusted as much as these conventional providers.